Yakima Bait for Anglers

The Worden family has long been synonymous with fishing in America, with a legacy of iconic fishing brands that have transformed the industry both domestically and globally. In 1934, R.B. Worden founded the Worden's Floating Spinner Company, which was later rebranded as the Yakima Bait Company in 1941. While his earlier business had focused on producing cast aluminum water wheels for electricity generation, Mr. Worden now turned his attention to handcrafting fishing flies and wooden bass plugs with deer hair wings that produced a spinning motion.

Over the years, Yakima Bait Company has undergone significant expansion, acquiring several companies and adding a wide range of products to its portfolio. These acquisitions include the Hawg Boss lure in 1986, the Helin FlatFish Company in 1988, Schoff's Triple Teazer in 1993, Poe's in 1994, Hildebrandt lures in 2006, Lee Sisson in 2007, Mag Lip in 2010, and Big Al's Fish Flash in 2011. Today, Yakima Bait Company is one of the world's leading fishing lure manufacturers, producing products under the Worden's, Poe's, and Hildebrandt brand names.

The unwavering commitment to quality and innovation that defined Yakima Bait Company's early years continues to guide its operations. The company's fishing lures boast a range of distinctive features, such as assorted colors (including Brown Trout, Firetiger, and Rainbow), unique spinning action, in-line weighted body design, and pulsating hackle tails that attract fish. These lures are crafted with genuine silver, brass, or copper blades, ensuring both durability and visual appeal.

The Worden family's legacy and the values that have shaped Yakima Bait Company's success over the decades continue to be reflected in the company's dedication to producing the world's finest and most effective fishing lures. As anglers worldwide seek out the latest innovations and proven performers in the realm of fishing tackle, the Worden name remains a byword for quality, innovation, and a deep-rooted passion for the sport.

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