Yakima Bait Wordens Original Rooster Tail Spinner Lure, White, 1/4-Ounce

From its humble beginnings in 1934, when R.B. Worden launched Worden’s Floating Spinner Company—later renamed Yakima Bait Company in 1941—the Worden family has fostered a legacy of iconic fishing brands that have revolutionized the sport both in the United States and globally. Prior to this venture, Mr. Worden had focused on producing cast aluminum water wheels aimed at generating electricity.

Transitioning to crafting handmade fishing flies and introducing bass wooden plugs adorned with deer hair wings that induced a spinning motion, Yakima Bait Company swiftly established itself as a premier manufacturer of fishing lures. Today, it operates under multiple renowned brand names including Worden’s, Poe’s, and Hildebrandt.

The core values instilled by R.B. Worden continue to drive Yakima Bait Company’s mission—a steadfast dedication to creating the world’s finest and most effective fishing lures. These lures are renowned for their distinctive spinning action, in-line weighted body design, pulsating Hackle tail that entices fish, and the use of genuine brass, silver, or copper blades.

Since its inception, Yakima Bait Company has remained at the forefront of innovation in fishing tackle, consistently evolving its product lines to meet the needs of anglers worldwide. The company’s commitment to quality craftsmanship and performance has garnered it a loyal following among fishing enthusiasts and professionals alike.

With a rich heritage spanning nearly a century, Yakima Bait Company continues to uphold its founder’s vision, blending tradition with innovation to deliver lures that not only meet but exceed the expectations of anglers across generations. As it looks to the future, Yakima Bait Company remains dedicated to pushing the boundaries of fishing lure design and technology, ensuring that each product embodies the craftsmanship and expertise that have defined the brand since its inception.

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